Which customer segment(s) should I use while targeting my campaign?

Colligso by default selects all reachable customers for your Site. This means, you do not need to select segments in the Targeting section of your campaign. Reachable customers are also the safest bet since Colligso has verified that you can reach them by email or text (SMS) message and these customers have not unsubscribed (or opted out). 

Colligso also provides 20+ segments based on behavior and context. Advanced users can configure their own segments based on campaign specific properties. Contact us from Helpdesk if you have a need to create your own segments.